The story worth telling
Signing in is necessary, but it is rarely the moment someone understands the product. Start with the first useful outcome: assigning a task, sending an invoice or finding a relevant answer. Show only the setup needed to reach that point.
Three things to capture
- A realistic empty or starting state
- The shortest valid path through the task
- The completed state with the result visible
Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.
Give the edit a shape
State what the user will accomplish
Follow the action without losing the cursor
Hold on the changed state
Before you share it
Remove test credentials and personal data. Verify that labels match the version users can access.